APA

Pritchett T. K., Pritchett B. M., . (1994). Fundamentals of marketing. New York: McGraw-Hill.

Chicago

Pritchett Thomas K, Pritchett Betty M, . 1994. Fundamentals of marketing. New York: McGraw-Hill.

Harvard

Pritchett T. K., Pritchett B. M., . (1994). Fundamentals of marketing. New York: McGraw-Hill.

MLA

Pritchett Thomas K, Pritchett Betty M, . Fundamentals of marketing. New York: McGraw-Hill. 1994.