APA

Schultz D., Schultz H., . (2004). IMC the next generation: five steps for delivering value and measuring returns using marketing communication. New York: McGraw-Hill.

Chicago

Schultz Don, Schultz Heidi, . 2004. IMC the next generation: five steps for delivering value and measuring returns using marketing communication. New York: McGraw-Hill.

Harvard

Schultz D., Schultz H., . (2004). IMC the next generation: five steps for delivering value and measuring returns using marketing communication. New York: McGraw-Hill.

MLA

Schultz Don, Schultz Heidi, . IMC the next generation: five steps for delivering value and measuring returns using marketing communication. New York: McGraw-Hill. 2004.