APA

Berry M. J. A., Linoff G. S., . (2004). Data mining techniques : for marketing, sales and customer relationship management. Indianápolis: John Wiley & Sons.

Chicago

Berry Michael J A, Linoff Gordon S, . 2004. Data mining techniques : for marketing, sales and customer relationship management. Indianápolis: John Wiley & Sons.

Harvard

Berry M. J. A., Linoff G. S., . (2004). Data mining techniques : for marketing, sales and customer relationship management. Indianápolis: John Wiley & Sons.

MLA

Berry Michael J A, Linoff Gordon S, . Data mining techniques : for marketing, sales and customer relationship management. Indianápolis: John Wiley & Sons. 2004.