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Budgets of national tourism organizations : 2008-2009 / World Tourism Organization

Por: Tipo de material: TextoTextoEditor: Madrid : World Tourism Organization (UNWTO), 2010Descripción: 120 páginasISBN:
  • 9789284413416
Tema(s): Clasificación CDD:
  • 338.4791 W927b 2010
Resumen: Budgets of National Tourism Organizations, 2008-2009 is a benchmarking reference tool on inbound tourism marketing. This ETC/UNWTO report compiles and analyses updated and comparable information on the budgets that NTOs allocate for the promotion of inbound tourism, as well as their structure, functions and activities, focusing on recent trends and developments. Given the increasing importance of e-marketing, the report also includes a special focus on the use of Information and Communication Technologies (ICT) by NTOs in international tourism promotion. The report covers 62 countries worldwide
Existencias
Tipo de ítem Biblioteca actual Colección Signatura topográfica Copia número Estado Código de barras
Libro (general) Biblioteca Central UNIBE General 338.4791 W927b 2010 (Navegar estantería(Abre debajo)) Ej.1 Disponible 110226

Budgets of National Tourism Organizations, 2008-2009 is a benchmarking reference tool on inbound tourism marketing. This ETC/UNWTO report compiles and analyses updated and comparable information on the budgets that NTOs allocate for the promotion of inbound tourism, as well as their structure, functions and activities, focusing on recent trends and developments. Given the increasing importance of e-marketing, the report also includes a special focus on the use of Information and Communication Technologies (ICT) by NTOs in international tourism promotion. The report covers 62 countries worldwide