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Cavusgil, S. Tamer Knight, Gary Riesenberger, John R.

International business : the new realities - Quinta edición - New York : Pearson, 2019 - 569 páginas : ilustraciones

Recurso en línea: Disponible para miembros de UNIBE a través del portal web del CRAI: https://www.unibe.edu.do/biblioteca/libros-electronicos/

1. Introduction: What Is International Business? |
2. Globalization of Markets and the Internationalization of the Firm |
3. The Cultural Environment of International Business |
4. Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business |
5. Theories of International Trade and Investment |
6. Political and Legal Systems in National Environments |
7. Government Intervention and Regional Economic Integration |
8. Understanding Emerging Markets |
9. The International Monetary and Financial Environment |
10. Financial Management and Accounting in the Global Firm |
11. Strategy and Organization in the International Firm |
12. Global Market Opportunity Assessment |
13. Exporting and Global Sourcing |
14. Foreign Direct Investment and Collaborative Ventures |
15. Licensing, Franchising, and Other Contractual Strategies |
16. Marketing in the Global Firm |
17. Human Resource Management in the Global Firm |


ISBN: 9781292303246 9781292303307 (electrónico)

Subjects--Topical Terms:
Negocios

Index Terms--Genre/Form:
Recurso electrónico