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Essentials of marketing /

McCarthy, E. Jerome

Essentials of marketing / E. Jerome McCarthy ; with the assistance of Andrew A. Brogowicz - Homewood : Richard D. Irwin, 1982 - xvii, 540 páginas

ISBN: 0256026483

Subjects--Topical Terms:
Mercadeo

Dewey Class. No.: 658.8 M123e 1982

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