Storytelling for grantseekers : | a guide to creative nonprofit fundraising /
Storytelling for grant seekers
Cheryl A. Clarke
- Segunda edición
- San Francisco, CA : Jossey-Bass, 2009
- xxii, 192 páginas ; 24 x 18 cm
Introduction: why storytelling? | 1. First steps: getting ready for grantseeking | 2. Research and relationships: finding and cultivating your audience | 3. The short story: writing letters of inquiry | 4. The proposal narrative: introducing the characters and the place | 5. The need or problem: building tension and conflict into your story | 6. Goals, objectives, and methods: making changes by addressing the problem | 7. Evaluation and future funding: writing the epilogue and planning for a sequel | 8. The budget: translating your story from words to numbers | 9. The summary, titles, and headings: preparing your marketing copy | 10. Packaging: publishing your proposal story | 11. Site visits and beyond: interacting with funders | 12. Beyond grants: applying the storytelling method | Appendix: the final manuscript: two letter proposal samples.