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Parkin, Michael

Economics - Decimocuarta edición - Harlow : Pearson Educación, 2022 - 865 páginas : ilustraciones

Recurso en línea: Disponible para miembros de UNIBE a través del portal web del CRAI: https://www.unibe.edu.do/biblioteca/libros-electronicos/

1. Introduction to e-commerce |
2. E-commerce infrastructure |
3. Building an e-commerce presence |
4. E-commerce security and payment systems |
5. E-commerce business strategies |
6. E-commerce marketing and advertising |
7. Social, mobile, and local marketing |
8. Ethics, law, and e-commerce |
9. Online media |
10. Online communities |
11. E-commerce retail and services |
12. B2B e-commerce |


ISBN: 9781292433738 (electrónico)

Subjects--Topical Terms:
Economía

Index Terms--Genre/Form:
Recurso electrónico