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Cook, Roy A. Hsu, Cathy H. C. Taylor, Lorraine L.

Tourism : the business of hospitality and travel - Séptima edición - Hoboken : Pearson, 2026 - 208 páginas

Recurso en línea: Disponible para miembros de UNIBE a través del portal web del CRAI: https://www.unibe.edu.do/biblioteca/libros-electronicos/

PART 1: THE TRAVELING PUBLIC AND TOURISM PROMOTERS |
1. Introducing the world’s largest industry, tourism |
2. Marketing to the traveling public |
3. Delivering quality tourism services |
4. Bringing travelers and tourism service suppliers together |
5. Capturing technology’s competitive advantages |
PART 2: TOURISM SERVICE SUPPLIERS |
6. Transportation |
7. Accommodations |
8. Food and beverage |
9. Attractions and entertainment |
10. Destinations |
PART 3: THE TOURISM ENVIRONMENT |
11. Economic and political impacts of tourism |
12. Environmental and social/cultural impacts of tourism |
13. Sustaining tourism’s benefits |
14. The future of tourism |


Tourism: The Business of Hospitality and Travel examines tourism through a business lens, considering the management, marketing, and finance issues most important to the industry. Conversational and fun to read, it uses cases and real examples to provide a holistic, global view of the tourism business. The 7th Edition explores trends across industry segments, with a new emphasis on the business/leisure travel market. Drawing on expanded academic research, it weighs the economic, political, environmental, and social/cultural impacts of tourism, as well as the critical issue of sustainability. International practices and perspectives are now more present, with multiple new examples.

ISBN: 9780135319390 (electrónico)

Subjects--Topical Terms:
Turismo
Viajes

Subjects--Index Terms: Hostelería

Index Terms--Genre/Form:
Recurso electrónico