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Kotler, Philip

Fundamentos de mercadotecnia / Philip Kotler ; traducción de Rosa María Rosas Sánchez - México : Prentice Hall Hispanoamericana, 1985 - xxiii, 648 p

ISBN: 9688800252

Subjects--Topical Terms:
Mercadeo

Dewey Class. No.: 658.8 K87f 1985

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