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Cases in promotional strategy /

Engel, James F.

Cases in promotional strategy / James F. Engel, W. Wayne Talarzyk - Homewood : Richard D. Irwin, 1984 - x, 281 p

ISBN: 0256031002

Subjects--Topical Terms:
Promoción de ventas
Mercadeo
Publicidad

Dewey Class. No.: 658.82 E57c

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