APA

Stanton W. J., Etzel M. J., Walker B. J. & Coro Pando J. (1992). Fundamentos de marketing. México: McGraw-Hill.

Chicago

Stanton William J, Etzel Michael J, Walker Bruce J and Coro Pando Julio. 1992. Fundamentos de marketing. México: McGraw-Hill.

Harvard

Stanton W. J., Etzel M. J., Walker B. J. and Coro Pando J. (1992). Fundamentos de marketing. México: McGraw-Hill.

MLA

Stanton William J, Etzel Michael J, Walker Bruce J and Coro Pando Julio. Fundamentos de marketing. México: McGraw-Hill. 1992.