APA

Atkin D., . (2004). The culting of brands : turn your customers into true believers. New York: Portfolio.

Chicago

Atkin Douglas, . 2004. The culting of brands : turn your customers into true believers. New York: Portfolio.

Harvard

Atkin D., . (2004). The culting of brands : turn your customers into true believers. New York: Portfolio.

MLA

Atkin Douglas, . The culting of brands : turn your customers into true believers. New York: Portfolio. 2004.