The Chinese Outbound Travel Market : with special insight into the image of Europe as destination /
- Madrid : World Tourism Organization (UNWTO) : European Travel Commission (ETC), 2008
- xviii,178 páginas : gráficas, tablas ; 28 x 20 cm
Incluye bibliografía
This book 's purpose is to try all about how the Chinese market to Europe is currently. In terms of actual volume or short-termpotencial, nor easy to tap, but the short-term prospects for Europe as a destination remain uncertain, but as China grows into being a economic super-power, finding a way to appeal to the potential Chinese visitor is one of the most pressing questions facing the European travel industry