Vista normal Vista MARC Vista ISBD

Handbook on tourism destination branding / - Madrid : World Tourism Organization (UNWTO), 2009 - xxx, 165 páginas

Incluye bibliografía (pp. 163-165)

Acknowledgements -- Introductory essay: Why national image matters by Simon Anholt -- Executive summary -- Introduction -- Branding explained -- Practical guide to branding strategy -- Bringing the brand to life -- Managing the brand -- Measuring brand impact -- Branding strategies in action -- Conclusions and recommendations -- Annexes -- Bibliography630}40 Countries.

ISBN: 9789284413119

Subjects--Topical Terms:
Place marketing.
Geographical perception.
Advertising. --Tourism
Perception.
Marketing.
Tourists
Travel
Tourism.
Turismo comercial --Manuales
Mercadeo turístico --Manuales

Dewey Class. No.: 338.4791 H236t 2009