Event management for tourism : cultural, business, and sporting events /
Lynn Van Der Wagen, Brenda R. Carlos.
- Upper Saddle River : Pearson Education, 2005
- xi, 296 p.
Includes bibliographical references ( p. 283 - 284 ) and index Includes web resources
Event Management is packed full of Åtrue to lifeÅ examples of events across the nation illustrating all the skills needed to become a successful event manager. From this book readers will learn how to design, plan, market and stage an event. In addition, readers will learn how to manage staff and staffing problems and to ensure the safety of everyone involved