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Business essentials
By: Griffin, Ricky W [autor]
.
Material type: 
TextPublisher: México : Pearson Educación, 2019Edition: 12ª edición.Description: 688 páginas.ISBN: 9781292268996 ; 9781292269016 (electrónico).Subject(s): Negocios | GestiónGenre/Form: Recurso electrónico Online resources: Click here to access online
Contents:
Part 1: The Contemporary Business World |
1. The Global Business Environment |
2. Understanding Business Ethics and Social Responsibility |
3. Entrepreneurship, New Ventures, and Business Ownership |
4. Understanding the Global Context of Business |
Part 2: Managing the Business |
5. Managing the Business |
6. Organizing the Business |
7. Operations Management and Quality |
Part 3: People in Organizations |
8. Employee Behavior and Motivation |
9. Leadership and Decision Making |
10. Human Resource Management and Labor Relations |
Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage |
11. Marketing Processes and Consumer Behavior |
12. Developing and Pricing Products |
13. Distributing and Promoting Products |
Part 5: Managing Information for Better Business Decisions |
14. Information Technology (IT) for Business |
15. The Role of Accountants and Accounting Information |
Part 6: The Financial System and Issues in Financial Management |
16. Understanding Money and the Role of Banking |
17. Managing Business Finances |
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| e-Libro (en línea) | Biblioteca Central UNIBE | e-Libro de Texto (en línea) | Available | Ilimitado | EB0282 |
Recurso en línea: Disponible para miembros de UNIBE a través del portal web del CRAI: https://www.unibe.edu.do/biblioteca/libros-electronicos/
Part 1: The Contemporary Business World |
1. The Global Business Environment |
2. Understanding Business Ethics and Social Responsibility |
3. Entrepreneurship, New Ventures, and Business Ownership |
4. Understanding the Global Context of Business |
Part 2: Managing the Business |
5. Managing the Business |
6. Organizing the Business |
7. Operations Management and Quality |
Part 3: People in Organizations |
8. Employee Behavior and Motivation |
9. Leadership and Decision Making |
10. Human Resource Management and Labor Relations |
Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage |
11. Marketing Processes and Consumer Behavior |
12. Developing and Pricing Products |
13. Distributing and Promoting Products |
Part 5: Managing Information for Better Business Decisions |
14. Information Technology (IT) for Business |
15. The Role of Accountants and Accounting Information |
Part 6: The Financial System and Issues in Financial Management |
16. Understanding Money and the Role of Banking |
17. Managing Business Finances |