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Corporate communication : a guide to theory and practice / Joep Cornelissen
By: Cornelissen, Joep [autor]
.
Material type: 
TextPublisher: Los Ángeles : SAGE Publications, 2020Edition: 6ª edición.Description: 402 páginas : ilustraciones.ISBN: 9781526491978.Subject(s): Comunicación empresarial | Comunicación en gestión | Comunicación en los negociosDDC classification: 658.45 C814c 2020
Contents:
Part 1. Introduction |
Chapter 1. Defining Corporate Communication |
Chapter 2. Corporate Communication in Contemporary Organizations |
Chapter 3. Corporate Communication in a Changing Media Environment |
Part 2. Conceptual Foundations |
Chapter 4. Stakeholder Management and Communication |
Chapter 5. Corporate Identity, Branding and Corporate Reputation |
Part 3. Corporate Communication in Practice |
Chapter 6. Communication Strategy and Strategic Planning |
Chapter 7. Research and Measurement |
Part 4. Specialist Areas in Corporate Communication |
Chapter 8. Media Relations |
Chapter 9. Employee Communication |
Chapter 10. Issues Management |
Chapter 11. Crisis Communication |
Part 5. New Developments in Corporate Communication |
Chapter 12. Leadership and Change Communication |
Chapter 13. Corporate Social Responsibility (CSR) and Community Relations |
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.45 C814c 2020 (Browse shelf) | Ej. 1 | Available | 210685 |
Part 1. Introduction |
Chapter 1. Defining Corporate Communication |
Chapter 2. Corporate Communication in Contemporary Organizations |
Chapter 3. Corporate Communication in a Changing Media Environment |
Part 2. Conceptual Foundations |
Chapter 4. Stakeholder Management and Communication |
Chapter 5. Corporate Identity, Branding and Corporate Reputation |
Part 3. Corporate Communication in Practice |
Chapter 6. Communication Strategy and Strategic Planning |
Chapter 7. Research and Measurement |
Part 4. Specialist Areas in Corporate Communication |
Chapter 8. Media Relations |
Chapter 9. Employee Communication |
Chapter 10. Issues Management |
Chapter 11. Crisis Communication |
Part 5. New Developments in Corporate Communication |
Chapter 12. Leadership and Change Communication |
Chapter 13. Corporate Social Responsibility (CSR) and Community Relations |