Catalog - Resource Center for Learning and Research
Back to Site - CRAI LibraryCatalog - Resource Center for Learning and Research
Back to Site - CRAI LibraryItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Libro (general) | Biblioteca Central UNIBE | General | 658.802 K49b (Browse shelf) | Ej. 1 | Available | 220567 |
Incluye referencia bibliográfica (páginas 223-229).
Creating blue oceans |
Analytical tools and frameworks |
Reconstruct market boundaries |
Focus on the big picture, not the numbers |
Reach beyond existing demand |
Get the strategic sequence right |
Overcome key organizational hurdles |
Build execution into strategy |
The sustainability and renewal of blue ocean strategy |