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Investigación de mercados : principios y dinámica / Gerald Zaltman, Philip C. Burger ; prólogo: Josep Mª. Oroval i Planas
By: Zaltman, Gerald [autor]
| Burger, Philip C [autor].
Contributor(s): Oroval i Planas, Josep Mª [prologuista].
Material type: 
TextSeries: Colección Esade. Estudios de la empresa.Publisher: Barcelona : Hispano Europea, 1980Description: 2 volúmenes.ISBN: 8425505747(t.1); 8425505747(t.2).Subject(s): Mercadeo -- InvestigacionesDDC classification: 658.83 Z22i
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.83 Z22i (Browse shelf) | V. 2 Ej. 2 | Available | 891336 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.83 Z22i (Browse shelf) | V. 2 Ej.1 | Available | 890615 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.83 Z22i (Browse shelf) | V.1 Ej. 2 | Available | 883174 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.83 Z22i (Browse shelf) | V.1 Ej.1 | Available | 880989 |