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E-commerce 2023-2024 : business, technology, society
By: Laudon, Kenneth C [autor]
| Guercio Traver, Carol [autor].
Material type: 
TextPublisher: Harlow : Pearson Educación, 2023Edition: Decimoctava edición.Description: 834 páginas : ilustraciones.ISBN: 9781292449661 (electrónico).Subject(s): Comercio electrónicoGenre/Form: Recurso electrónico Online resources: Click here to access online
Contents:
1. Introduction to e-commerce |
2. E-commerce infrastructure |
3. Building an e-commerce presence |
4. E-commerce security and payment systems |
5. E-commerce business strategies |
6. E-commerce marketing and advertising |
7. Social, mobile, and local marketing |
8. Ethics, law, and e-commerce |
9. Online media |
10. Online communities |
11. E-commerce retail and services |
12. B2B e-commerce |
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| e-Libro (en línea) | Biblioteca Central UNIBE | e-Libro de Texto (en línea) | 1 copia | Available | EB0386 |
Recurso en línea: Disponible para miembros de UNIBE a través del portal web del CRAI: https://www.unibe.edu.do/biblioteca/libros-electronicos/
1. Introduction to e-commerce |
2. E-commerce infrastructure |
3. Building an e-commerce presence |
4. E-commerce security and payment systems |
5. E-commerce business strategies |
6. E-commerce marketing and advertising |
7. Social, mobile, and local marketing |
8. Ethics, law, and e-commerce |
9. Online media |
10. Online communities |
11. E-commerce retail and services |
12. B2B e-commerce |
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