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Tourism marketing : in the age of the consumer / Alastair M. Morrison
By: Morrison, Alastair M [autor]
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Material type: 
TextPublisher: New York : Routledge, Taylor & Francis Group, 2022Description: xxvi, 757 páginas : ilustraciones (color) ; 25 cm.ISBN: 9780415726368.Subject(s): Turismo -- Guías | Viajes | Comercio turístico | HosteleríaDDC classification: 910.688 M878t
Contents:
Summary: "Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:
Part 1. The consumer |
Part 2. The strategy |
Part 3. The implementation |
Part 4. The tourism product |
Part 5. The evaluation of tourism marketing |
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 910.688 M878t (Browse shelf) | Ej. 1 | Available | 240001 |
Part 1. The consumer |
Part 2. The strategy |
Part 3. The implementation |
Part 4. The tourism product |
Part 5. The evaluation of tourism marketing |
"Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: