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Marketing tourism and hospitality : concepts and cases / Richard George
By: George, Richard [autor]
.
Material type: 
TextPublisher: Cham : Palgrave Macmillan, 2021Description: xxiii, 500 páginas : ilustraciones (blanco y negro y color), tablas ; 26cm.ISBN: 9783030641108.Subject(s): Turismo -- Casos | Turismo -- Conceptos | Hospitalidad -- Casos | HosteleríaDDC classification: 338.4791 G347m
Contents:
1. Tourism and hospitality marketing principles |
2. Characteristics of tourism and hospitality marketing |
3. Tourism and hospitality consumer behaviour |
4. Tourism and hospitality marketing research |
5. Tourism and hospitality marketing planning |
6. The tourism and hospitality marketing environment |
7. Market segmentation, targeting, and positioning |
8. Tourism and hospitality products, branding, and pricing |
9. Tourism distribution |
10. Promoting and advertising tourism and hospitality products |
11. Designing the tourism and hospitality promotions mix |
12. Digital marketing in tourism and hospitality |
13. Quality service experiences through internal and relationship marketing |
14. Marketing tourism destinations |
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 338.4791 G347m (Browse shelf) | Ej. 1 | Available | 240007 |
1. Tourism and hospitality marketing principles |
2. Characteristics of tourism and hospitality marketing |
3. Tourism and hospitality consumer behaviour |
4. Tourism and hospitality marketing research |
5. Tourism and hospitality marketing planning |
6. The tourism and hospitality marketing environment |
7. Market segmentation, targeting, and positioning |
8. Tourism and hospitality products, branding, and pricing |
9. Tourism distribution |
10. Promoting and advertising tourism and hospitality products |
11. Designing the tourism and hospitality promotions mix |
12. Digital marketing in tourism and hospitality |
13. Quality service experiences through internal and relationship marketing |
14. Marketing tourism destinations |