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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens
By: Kotler, Philip [autor]
| Bowen, John (John T.) [autor] | Baloglu, Seyhmus [autor].
Contributor(s): Morosan, Cristian [colaborador].
Material type: 
TextPublisher: Harlow : Pearson, 2022Edition: Octava edición.Description: 686 páginas : ilustraciones ; 27 cm.ISBN: 9781292363516.Subject(s): Turismo | Servicio al cliente | Hospitalidad | HosteleríaDDC classification: 338.4791 K87m 2022
Contents:
PART I. Understanding the hospitality and tourism marketing |
PART II. Developing hospitality and tourism marketing opportunities and strategies |
PART III. Developing the hospitality and tourism makreting mix |
PART IV. Managing hospitality and tourism marketing |
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 338.4791 K87m 2022 (Browse shelf) | Ej. 1 | Available | 240008 |
PART I. Understanding the hospitality and tourism marketing |
PART II. Developing hospitality and tourism marketing opportunities and strategies |
PART III. Developing the hospitality and tourism makreting mix |
PART IV. Managing hospitality and tourism marketing |