Catálogo - Centro de Recursos para el Aprendizaje y la Investigación
Volver al Sitio - CRAI BibliotecaImagen de cubierta local
Imagen de Amazon.com
MKTG3 / Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Tipo de material:
TextoIdioma: Español Editor: Mason : Cengage Learning Editores, 2010Edición: Student edDescripción: 326 páginas : ilustracionesISBN: - 0324789289
- 658.83 L218m
Contenidos:
PART ONE: THE WORLD OF MARKETING |
1. An overview of marketing. |
2. Strategic planning for competitive advantage. |
3. Social responsibility, ethics, and the marketing environment. |
4. Developing a global vision. |
PART TWO: ANALYZING MARKET OPPORTUNITIES |
5. Consumer decision making. |
6. Business marketing. |
7. Segmenting and targeting markets. |
8. Decision support systems and marketing research. |
PART THREE: PRODUCT DECISIONS |
9. Product concepts. |
10. Developing and managing products. |
11. Services and nonprofit organization marketing. |
part four: place (distribution) decisions |
12. Marketing channels and supply chain management. |
13. Retailing. |
PART FIVE: PROMOTION DECISIONS |
14. Integrated marketing communication. |
15. Advertising and public relations. |
16. Sales promotion and personal selling. |
PART SIX: PRICING DECISIONS |
17. Pricing concepts. |
18. Setting the right price. |
PART SEVEN: TECHNOLOGY-DRIVEN MARKETING |
19. Customer relationship management. |
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Código de barras | |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.83 L218m (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible | 250175 |
Navegando Biblioteca Central UNIBE estanterías, Colección: General Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
|
|
|
|
No hay imagen de cubierta disponible |
|
No hay imagen de cubierta disponible | ||
| 658.83 K55i 1998 Investigación de mercados : | 658.83 K87m Mercadeo de servicios profesionales / | 658.83 L218m MKTG4 : | 658.83 L218m MKTG3 / | 658.83 L864i Introducción a la investigación de mercados / | 658.83 L966i Investigación de marketing : | 658.83 L973p El plan de mercadeo : cómo prepararlo y ponerlo en marcha / |
PART ONE: THE WORLD OF MARKETING |
1. An overview of marketing. |
2. Strategic planning for competitive advantage. |
3. Social responsibility, ethics, and the marketing environment. |
4. Developing a global vision. |
PART TWO: ANALYZING MARKET OPPORTUNITIES |
5. Consumer decision making. |
6. Business marketing. |
7. Segmenting and targeting markets. |
8. Decision support systems and marketing research. |
PART THREE: PRODUCT DECISIONS |
9. Product concepts. |
10. Developing and managing products. |
11. Services and nonprofit organization marketing. |
part four: place (distribution) decisions |
12. Marketing channels and supply chain management. |
13. Retailing. |
PART FIVE: PROMOTION DECISIONS |
14. Integrated marketing communication. |
15. Advertising and public relations. |
16. Sales promotion and personal selling. |
PART SIX: PRICING DECISIONS |
17. Pricing concepts. |
18. Setting the right price. |
PART SEVEN: TECHNOLOGY-DRIVEN MARKETING |
19. Customer relationship management. |
Haga clic en una imagen para verla en el visor de imágenes