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Tourism, hospitality and digital transformation : strategic management aspects
Tipo de material:
TextoIdioma: Inglés Series Innovation and technology horizonsEditor: London ; New York : Routledge, Taylor & Francis Group, 2020Edición: Primera ediciónDescripción: xxii, 228 páginas : ilustracionesISBN: - 9780367150006
- 338.4791 T727h 23
Contenidos:
Resumen: "Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- Provided by publisher.
1. Tourism, Hospitality and Digital Transformation: The Relevance for Society |
2. Digitalisation in the Hotel Industry |
3. Change Management and Leadership in the Fourth Industrial Revolution |
4. Love is the Bridge between You and Everything: Relationships of Identity, Experience and Benevolence to Travelers’ Loyalty and Willingness to Purchase |
5. Towards a Typology of Organizational Agility for Hotel Industry |
6. The Application of Theories about Capital Structure: Packing Order, Trade-off and Signalling in the Hotel Units in Portugal |
7. Do Customers Really Matter? Effect of Customer Orientation on Innovativeness: Evidence from Hotel Industry in Poland |
8. Destination Functional Attributes and Tourists’ Revisit Intention to Sri Lanka’s Pasikuda: A Critical Role of Destination Brand Equity |
9. Digital Application: Evidence from Zurich Airport |
10. Innovation in Tourism Destination Marketing |
11. Surf Tourism Knowledge System: A Conceptual Approach |
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Código de barras | |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE Área de exhibición | General | 338.4791 T727h (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible | 251039 |
Navegando Biblioteca Central UNIBE estanterías, Ubicación en estantería: Área de exhibición, Colección: General Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
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| 338.4791 C758b Consumer behaviour in hospitality and tourism : contemporary perspectives and challenges | 338.4791 F335s Sustainable tourism : principles, contexts and practices / | 338.4791 M828p Procesos económico-administrativos en agencias de viajes / | 338.4791 T727h Tourism, hospitality and digital transformation : strategic management aspects | 338.4944 J93t Le tourisme en France / | 340 R542t 2008 Teoría del derecho / | 341 S127d 2023 Derecho internacional público : textos y materiales / |
Incluye referencias bibliográficas e índice.
1. Tourism, Hospitality and Digital Transformation: The Relevance for Society |
2. Digitalisation in the Hotel Industry |
3. Change Management and Leadership in the Fourth Industrial Revolution |
4. Love is the Bridge between You and Everything: Relationships of Identity, Experience and Benevolence to Travelers’ Loyalty and Willingness to Purchase |
5. Towards a Typology of Organizational Agility for Hotel Industry |
6. The Application of Theories about Capital Structure: Packing Order, Trade-off and Signalling in the Hotel Units in Portugal |
7. Do Customers Really Matter? Effect of Customer Orientation on Innovativeness: Evidence from Hotel Industry in Poland |
8. Destination Functional Attributes and Tourists’ Revisit Intention to Sri Lanka’s Pasikuda: A Critical Role of Destination Brand Equity |
9. Digital Application: Evidence from Zurich Airport |
10. Innovation in Tourism Destination Marketing |
11. Surf Tourism Knowledge System: A Conceptual Approach |
"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- Provided by publisher.