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El plan de mercadeo : cómo prepararlo y ponerlo en marcha / William M. Luther ; traducción Gisella Wolhfers Rosas
By: Luther, William M
.
Contributor(s): Wolhfers Rosas, Gisella.
Material type: 
TextPublisher: Barcelona : Grupo Editorial Norma, 1985Description: xiv, 190 p.ISBN: 9680401209.Subject(s): Mercadeo | Planificación estratégica | Promoción de ventas | Mercadeo -- -InvestigacionesDDC classification: 658.8 L973p
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 L973p (Browse shelf) | Ej.1 | Available | 911042 |
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