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Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Manuel Arbolí Gascón
By: Ries, Al
.
Contributor(s): Trout, Jack | Arbolí Gascón, Manuel [traductor].
Material type: 
TextPublisher: México : McGraw-Hill, 1982Description: 263 p.ISBN: 9684513429.Subject(s): Posicionamiento | PublicidadDDC classification: 658.82 R559p
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.82 R559p (Browse shelf) | Ej.1 | Available | 870352 |