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La guerra de la mercadotecnia / Al Ries, Jack Troust ; traducción M. Teresa Saldivar
By: Ries, Al [autor]
.
Contributor(s): Troust, Jack [autor] | Saldivar, M. Teresa [traductor].
Material type: 
TextPublisher: México : McGraw-Hill, 1988Description: 213 páginas.ISBN: 9684519982.Subject(s): Mercadeo -- -PublicidadDDC classification: 658.835 R559g
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.835 R559g (Browse shelf) | Ej.1 | Available | 950334 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.835 R559g (Browse shelf) | Ej.2 | Available | 950335 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.835 R559g (Browse shelf) | Ej.3 | Available | 950336 |
Reimp. de 1998
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