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Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción Gloria Elizabeth Rosas Lopetegui

By: Kinnear, Thomas C.
Contributor(s): Taylor, James R | Rosas Lopetegui, Gloria Elizabeth [traducción].
Material type: TextTextPublisher: Bogotá : McGraw-Hill, 1993Edition: Cuarta edición.Description: xix, 811 p. : il.ISBN: 9586001245.Subject(s): Mercadeo -- Investigaciones | Administración de mercadeoDDC classification: 658.83 K55i 1993
Item type Current location Collection Call number Copy number Status Date due Barcode
Libro (general) Biblioteca Central UNIBE
General 658.83 K55i 1993 (Browse shelf) Ej.1 Available 950330
Libro (general) Biblioteca Central UNIBE
General 658.83 K55i 1993 (Browse shelf) Ej. 2 Available 962586
Libro (general) Biblioteca Central UNIBE
General 658.83 K55i 1993 (Browse shelf) Ej. 3 Available 980638

Reimp. 1994, 1996, 1997