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Investigación de mercados / David A. Aaker ; traducción Jaime Gómez Mont

By: Aaker, David A, 1938- [autor].
Contributor(s): Gómez Mont, Jaime, trad.
Material type: TextTextPublisher: México : McGraw-Hill, 1989Edition: Segunda edición.Description: xvi, 714 p.ISBN: 9684224869.Subject(s): Mercadeo -- -InvestigacionesDDC classification: 658.83 A111i 1989
Item type Current location Collection Call number Copy number Status Date due Barcode
Libro (general) Biblioteca Central UNIBE
General 658.83 A111i 1989 (Browse shelf) Ej.1 Available 910375