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Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong ; traducción: Guillermina Cuevas Mesa
By: Kotler, Philip
.
Contributor(s): Armstrong, Gary | Cuevas Mesa, Guillermina [traductor].
Material type: 
TextPublisher: México : Prentice Hall Hispanoamericana, 1991Edition: Segunda edición.Description: xxiii, 654 páginas.ISBN: 0135564085.Subject(s): MercadeoDDC classification: 658.8 K87f 1991
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 K87f 1991 (Browse shelf) | Ej.1 | Available | 920702 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 K87f 1991 (Browse shelf) | Ej.2 | Available | 924149 |