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Mercadotecnia: una perspectiva estratégica / James M. Hulbert ; traducción: Roberto A. Haas, Jorge Rodriguez R.
By: Hulbert, James M [autor]
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Contributor(s): Haas, Roberto A [traductor] | Rodríguez R. Jorge [traductor].
Material type: 
TextPublisher: México : McGraw-Hill, 1988Description: xiii, 215 páginas tablas.ISBN: 968422432X.Subject(s): MercadeoDDC classification: 658.8 H912m
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 H912m (Browse shelf) | Ej.1 | Available | 921593 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 H912m (Browse shelf) | Ej.2 | Available | 950305 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 H912m (Browse shelf) | Ej.3 | Available | 950306 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 H912m (Browse shelf) | Ej.4 | Available | 950307 |
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| 658.8 H675m Marketing as a cybernetic system / | 658.8 H832t Teorías y problemas de mercadotecnia / | 658.8 H912m Mercadotecnia: | 658.8 H912m Mercadotecnia: | 658.8 H912m Mercadotecnia: | 658.8 H912m Mercadotecnia: | 658.8 H943m Marketing theory : the philosophy of marketing science / |