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Maximarketing : el nuevo rumbo de las estrategias de promoción publicidad y Mercadotecnia / Stan Rapp, Thomas L. Collins ; trad. de Robert A. Haas García
By: Rapp, Stan
.
Contributor(s): Collins, Thomas L.
Material type: 
TextPublisher: México : McGraw-Hill, 1989Description: xiv, 278 p.ISBN: 968422396X.Subject(s): Mercadeo -- -Investigaciones | Publicidad -- -InvestigacionesDDC classification: 658.8 R221m
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 R221m (Browse shelf) | Ej.1 | Available | 930231 |