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Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries; Jack Trout ; traducción: Manuel Arbolí Gascón
By: Ries, Al [autor]
| Trout, Jack [autor].
Contributor(s): Arbolí Gascón, Manuel [traductor].
Material type: 
TextPublisher: México : McGraw-Hill, 1992Edition: Segunda edición revisada.Description: xiv, 263 p.ISBN: 0070652643.Subject(s): Posicionamiento | PublicidadDDC classification: 658.82 R559p 1992
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.82 R559p 1992 (Browse shelf) | Ej.1 | Available | 930234 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.82 R559p 1992 (Browse shelf) | Ej.2 | Available | 992354 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.82 R559p 1992 (Browse shelf) | Ej.3 | Available | 992355 |