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El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción: Roberto A. Haas
By: Rapp, Stan [autor]
.
Contributor(s): Haas, Roberto A [traductor].
Material type: 
TextPublisher: México : McGraw-Hill, 1991Description: 480 páginas.ISBN: 9684228791.Subject(s): MercadeoDDC classification: 658.8 R221g
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 R221g (Browse shelf) | Ej.1 | Available | 930229 |
