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Los creadores de imágenes : poder y persuasión en Madison Avenue / William Meyers

By: Meyers, William.
Material type: TextTextPublisher: Buenos Aires : Editorial Ariel, 1991Description: 259 p.ISBN: 9509122084.Subject(s): Publicidad -- -Investigaciones | Mercadeo -- -Investigaciones | Consumidores -- -Estados UnidosDDC classification: 659.1 M613c