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Mercadotecnia : conceptos y prácticas modernas / William F. Schoell, Joseph P. Guiltinan ; trad. Leonora Catalina Sánchez Fonseca Garníca
By: Schoell, William F
.
Contributor(s): Guiltinan, Joseph P | Sánchez Fonseca, Leonora Catalina | Hernández Garnica, Cleotilde.
Material type: 
TextPublisher: México : Prentice Hall Hispanoamericana, 1991Edition: Tercera edición.Description: 822 p.ISBN: 9688801860.Subject(s): MercadeoDDC classification: 658.8 S364m 1991
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 S364m 1991 (Browse shelf) | Ej.1 | Available | 940319 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 S364m 1991 (Browse shelf) | Ej.2 | Available | 980766 |