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Strategic marketing / David N. Cravens
By: Cravens, David W
.
Material type: 
TextSeries: The Irwin series in marketing.Publisher: Burr Ridge : Irwin Professional Publishing, 1994Edition: Cuarta edición.Description: xix, 820 p. : figs.ISBN: 0256156121.Subject(s): Mercadeo -- Tomas de decisiones | Mercadeo -- Administración | Mercadeo -- CasosDDC classification: 658.8 C898s 1994
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 C898s 1994 (Browse shelf) | Ej.1 | Available | 940722 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 C898s 1994 (Browse shelf) | Ej. 2 | Available | 940723 |