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La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción: Michel Angstadt
By: Barabba, Vincent P [autor]
| Zaltman, Gerald [autor].
Contributor(s): Angstadt, Michel [traductor].
Material type: 
TextSeries: McGraw-Hill de Management.Publisher: Madrid : McGraw-Hill, 1992Description: xxx, 290 p.ISBN: 8476159307.Subject(s): MercadeoDDC classification: 658.8 B223v
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 B223v (Browse shelf) | Ej.1 | Available | 950090 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 B223v (Browse shelf) | Ej.2 | Available | 950091 |