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Cómo preparar el exitoso plan de mercadotecnia / Román G. Hiebing, Scott W. Cooper ; traducción: Rosa María Rosas Sánchez

By: Hiebing, Román G [autor] | Cooper, Scott W [autor].
Contributor(s): Cooper, Scott W [traductor].
Material type: TextTextPublisher: México : McGraw-Hill, 1992Description: xviii, 325 p.ISBN: 9701000315.Subject(s): MercadeoDDC classification: 658.8 H633c