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Marketing de abajo hacia arriba : la táctica dicta la estrategia / Al Ries, Jack Trout ; traducción Alberto Narváez Rozo
By: Ries, Al
.
Contributor(s): Trout, Jack.
Material type: 
TextPublisher: México : McGraw-Hill, 1989Description: 216 páginas.ISBN: 9684225369.Subject(s): MercadeoDDC classification: 658.835 R559m
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.835 R559m (Browse shelf) | Ej.3 | Available | 950298 |