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Administración de marketing : estrategías y programas / Joseph P. Guiltiman, Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui
By: Guiltiman, Joseph
.
Contributor(s): Paul, Gordon W. II. Paul, Gordon W.
Material type: 
TextPublisher: México : McGraw-Hill, 1996Edition: Quinta edición.Description: xxi, 576 p.ISBN: 9586002454.Subject(s): MercadeoDDC classification: 658.802 G956a 1996
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.802 G956a 1996 (Browse shelf) | Ej.1 | Available | 962594 |