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El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios \1 del mundo / Jack Trout ; Steve Rivkin

By: Trout, Jack.
Contributor(s): Rivkin, Steve.
Material type: TextTextPublisher: México : McGraw-Hill, 1996Description: xiii, 173 p.ISBN: 9701009207.Subject(s): Posicionamiento (Publicidad) | Mercadeo -- -Investigaciones | Análisis de MercadeoDDC classification: 658.82 T861n
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Libro (general) Biblioteca Central UNIBE
General 658.82 T861n (Browse shelf) Ej.1 Available 962589