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Marketing estratégico / Jean-Jacques, Lambin ; traducción Salvador Miguel, Antonio Carlos Cuenca
By: Lambin, Jean-Jacques
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Material type: 
TextPublisher: Madrid : McGraw-Hill, 1995Edition: Tercera edición.Description: xxxiii, 610 p. : il.ISBN: 8448116119.Subject(s): MercadeoDDC classification: 658.8 L224m 1996
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 L224m 1996 (Browse shelf) | Ej.1 | Available | 962590 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 L224m 1996 (Browse shelf) | Ej.2 | Available | 980768 |
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| 658.8 L224d 2009 Dirección de marketing : | 658.8 L224m Marketing estratégico / | 658.8 L224m 1996 Marketing estratégico / | 658.8 L224m 1996 Marketing estratégico / | 658.8 L224m 1996 Marketing estratégico / | 658.8 L665t Tácticas de "Guerrilla marketing" / | 658.8 L7911e Estructura científica de la venta : |
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