Catalog - Resource Center for Learning and Research
Back to Site - CRAI Library
Mercadotecnia de servicios / Christopher H. Lovelock ; traducción: Guadalupe Meza Staines
By: Lovelock, Christopher H
.
Contributor(s): Meza Staines, Guadalupe.
Material type: 
TextPublisher: México : Prentice Hall Hispanoamericana, 1997Edition: Tercera edición.Description: xiv, 661 páginas.ISBN: 968880858X.Subject(s): Mercadeo | Análisis de mercadeo | Mercadeo -- InvestigacionesDDC classification: 658.8 L898m 1997
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 L898m 1997 (Browse shelf) | Ej. 1 | Available | 980765 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 L898m 1997 (Browse shelf) | Ej. 2 | Available | 990407 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 L898m 1997 (Browse shelf) | Ej. 3 | Available | 990553 |
Browsing Biblioteca Central UNIBE Shelves , Collection code: General Close shelf browser
|
|
No cover image available |
|
|
|
No cover image available | ||
| 658.8 L224m 1996 Marketing estratégico / | 658.8 L665t Tácticas de "Guerrilla marketing" / | 658.8 L7911e Estructura científica de la venta : | 658.8 L898m 1997 Mercadotecnia de servicios / | 658.8 L898m 1997 Mercadotecnia de servicios / | 658.8 L898m 1997 Mercadotecnia de servicios / | 658.8 L973p El plan de mercadeo : cómo prepararlo y ponerlo en marcha / |
Incluye bibliografía e índice