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Publicidad : principios y prácticas / William Wells, John Burnett, Sandra Moriarty ; traducción Concepción Verania De Porres Cárdenas

By: Wells, William.
Contributor(s): Burnnett, John | Moriarty, Sandra.
Material type: TextTextPublisher: México : Prentice Hall Hispanoamericana, 1996Edition: Tercera edición.Description: xxv, 948 p.ISBN: 9688807974.Subject(s): Publicidad | Publicidad -- -Historia | Promoción de ventasDDC classification: 659.1 W453p 1996
Item type Current location Collection Call number Copy number Status Date due Barcode
Libro (general) Biblioteca Central UNIBE
General 659.1 W453p 1996 (Browse shelf) Ej.1 Available 980769
Libro (general) Biblioteca Central UNIBE
General 659.1 W453p 1996 (Browse shelf) Ej.2 Available 070733

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