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Investigación de mercados / William G. Zikmund ; traducción: Miguel Ángel Sanchez Carrión
By: Zikmund, William G [autor]
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Contributor(s): Sanchez Carrión, Miguel Ángel [traductor].
Material type: 
TextPublisher: México : Prentice Hall Hispanoamericana, 1998Edition: Sexta edición.Description: xxvi, 739 páginas.ISBN: 9701700503.Subject(s): Mercadeo -- Investigaciones | Análisis de mercadeoDDC classification: 658.83 Z68i 1998
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.83 Z68i 1998 (Browse shelf) | Ej.1 | Available | 990665 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.83 Z68i 1998 (Browse shelf) | Ej.2 | Available | 990666 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.83 Z68i 1998 (Browse shelf) | Ej. 3 | Available | 071091 |
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| 658.83 Z68e 2007 Exploring marketing research / | 658.83 Z68i 1998 Investigación de mercados / | 658.83 Z68i 1998 Investigación de mercados / | 658.83 Z68i 1998 Investigación de mercados / | 658.834 G946 2004 Guidelines on developing consumer information on proper use of traditional, complementary and alternative medicine. | 658.834 L579c Conducta del consumidor y márketing / | 658.834 L579c Conducta del consumidor y márketing / |
Contiene glosario (p. 718-730)
Incluye bibliografía e índice