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Marketing / E. Jerome McCarthy, William D. Perreault
By: McCarthy, E. Jerome
.
Contributor(s): Perreault, William D.
Material type: 
TextPublisher: Madrid : McGraw-Hill Interamericana, 1997Description: xxiii, 814 p.ISBN: 8448108302.Subject(s): MercadeoDDC classification: 658.8 M123m 1997
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 M123m 1997 (Browse shelf) | Ej. 1 | Available | 990793 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 M123m 1997 (Browse shelf) | Ej. 2 | Available | 990794 |
Contiene además glosario (p. G-1 - G-17)
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