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Marketing : conceptos y estrategias / Willian M. Pride ; traducción Gloria E. Rosas Lopetegui
By: Pride, Willian M [autor]
.
Contributor(s): Rosas Lopetegui, Gloria E [traductor].
Material type: 
TextPublisher: Bogotá : McGraw-Hill, 1997Edition: Novena edición.Description: xxvii, 877 páginas.ISBN: 9586005992.Subject(s): MercadeoDDC classification: 658.8 P947m 1997
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 P947m 1997 (Browse shelf) | Ej.3 | Available | 990796 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 P947m 1997 (Browse shelf) | Ej.4 | Available | 991035 |
Incluye índices y glosario (p. 823-845)